Catalyst Health & Fitness health club contacted me requesting I produce direct mail to help promote new memberships. My consult concluded that direct mail would not be a wise marketing spend, and that a brand refinement,  club repositioning, new website, and targeted digital and print marketing campaigns should first be considered.

• Website Rennovation: SEO strategy, content writing, design, photography, coding of a second website (years later) incorporating trending design styles and promoting a modified positioning from “health club” to “training gym”

Catalyst thrived and expanded to become a multi-location health club. A rebranding as a Training Gym presented the opportunity to create a new website to better promote this refined positioning. Further company expansion included adding in-house marketing capabilities in order to better respond to the needs of this fast-paced industry.