Advanced Cosmetic Dentistry
case study .03
overview
Dr. Peter Nelson, A leading LVI-trained Cosmetic Dentist, was looking to refine his practice image and marketiung so it more accurately communicated the high-level dental services offered.
services
- Identity Consulting: changed practice name from Dr. Peter Nelson to Advanced Cosmetic Dentistry
- Branding: created logo, tagline, signage, and marketing imagery
- Website: SEO strategy, content writing, design, photography, coding
- Collateral: created targeted education and sales collateral
- Video: produced promotional and testimonial videos
- Print Advertising: produced and placed newspaper, magazine, and billboard promotions
- Blog: launched and managed ACD blog
- Social Media Marketing: created and managed practive Facebook page – developed boosted posts, ads, and content
- Direct Mail: created prospecting and follow-up direct mail
result
Practice became recognized as a premier resource for receiving top-level cosmetic dental services. Practice was recently sold to a larger dental firm that took over all operations, but retained the established practice branding.
Website promoting specialty cosmetic dental services offered by Dr. Peter Nelson
Pocket folder | patient services presentations
Service-focused inserts for use with pocket folder
Practice overview and promotional video