Disney contacted me to assist in launching their Disney Books By Mail publishing venture. Services requested included helping to brand and position planned new book series in a way that best leveraged loved Disney characters. Also needed were strategies for marketing the continuity book programs, including direct response offer tactics and creative service solutions. Book series developed and marketed under my guidance included The Little Mermaid’s Treasure Chest, Minnie n’ Me Best Friends Collection, Disney Babies—Out & Around, and Mickey Wonders Why.

• Press Management: Reviewed pre-press and on-press production of all books and direct mail
• Print Media: creative and media placement for national print advertising cammpaigns

After a couple years of steady growth, the division was discontinued. Established product line licenses were sold to leading children publishers nationwide.